TOURVEST DESTINATION RETAIL: CORPORATE SOCIAL INVESTMENT PARTNER EXTRAORDINAIRE

In 1999, Tourvest Destination Retail (TDR), a division of Tourvest Group, joined forces with our former daughter organization, Khumbulani Craft, to assist rural communities living in post-apartheid South Africa with income generation through the production and sale of craft.  (Khumbulani Craft was merged with the Siyazisiza Trust in 2012). Inspired by a common objective, Mr Eric de Jager, former CEO of TDR, initiated the relationship which has seen in excess of R112 million being contributed by Tourvest to the Trust’s rural economic development endeavours.

 

Mr Eric de Jager, former CEO of TDR and colleagues and the Siyazisiza Trust team on a field visit in northern KwaZulu-Natal.

In addition to the CSI support provided to the Trust, TDR, one of the largest retailers of crafts and curios in South Africa and abroad, provides invaluable market access for economically secluded rural craft producers supported by the Trust. This support is underpinned by TDR’s commitment to the creation of sustainable employment opportunities in the informal sector and the absorption of SMMEs into its supply chain of over one thousand suppliers.

Production of shweshwe dolls for TDR’s Out of Africa Store at O.R. Tambo International Airport

In 2017, in an effort to increase the support given to the Trust and its beneficiaries, specifically the craft marketing and sales entities developed through the Trust’s craft enterprise development programme, TDR, with much appreciation from the Trust and its craft beneficiaries, included all five secondary entities into its supply chain and continues to provide one-on-one advice in respect of product development and price points.

TDR team with Siyazisiza Trust staff and members of the five craft marketing and sales entities.

These sessions, facilitated by TDR’s dynamic team of retail, brand, merchandise and transformation specialists, provide valuable insight into key commercial aspects of a business, including exposure to instore retail processes and product pricing.

As one of approximately 150,000 not-for-profit organizations vying for funding from a rapidly shrinking donor pool, words are insufficient to express our thanks and gratitude for the longstanding support, guidance and encouragement received from TDR.